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Traditional manufacturers rejected small batches with many styles.
HY
Official
Contemporary fashion brand blending streetwear aesthetics with luxury craftsmanship.
BOLD. STREET. LUXURY.
Visit WebsiteAbout the Brand
The founders of HY aren't just building a brand — they're curating a lifestyle rooted in comfort, elegance, and soulful design. Born from a shared passion for the luxurious feel of soft, cozy attire, HY is on a mission to make that everyday indulgence universally accessible. Every piece is crafted with precision using high-quality fabrics and an uncompromising focus on detail.
Inspired by an infinite sky full of rising stars, the name "HY" reflects limitless comfort and individuality. With its signature Rising Star emblem, the brand stands for warmth, progress, and personal expression. Each piece is thoughtfully crafted from skin-loving, resilient fabrics — a blank canvas inviting wearers to infuse it with their unique style.
Essence and Vision
HY mission is to craft clothing that seamlessly blends comfort and style, empowering individuals to embrace their uniqueness with confidence.
HY envision a world where self-expression through fashion is effortless and authentic, allowing everyone to feel at ease in their own skin. Guided by their core values, they prioritize luxurious comfort through soft, skin-friendly fabrics, timeless yet versatile design, and a deep respect for individuality. Every piece is a celebration of personal style, built with an unwavering commitment to quality and craftsmanship that ensures lasting elegance and wearability.
Challenges and Shortcomings
The journey from streetwear vision to luxury fashion brand revealed complex challenges that required innovative solutions.
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Most vendors lacked flexibility for continuous new design drops.
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Supply chains were fragmented and expensive for new brands.
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No clear guidance or structure for scaling from idea to final product.
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Sourcing premium fabrics in small quantities was difficult and time-consuming.
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Communication gaps between designers, tailors, and vendors caused frequent delays.
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High MOQs (Minimum Order Quantities) didn't suit her exclusivity model.
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No single platform offered design, sampling, and production under one roof.
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Sample quality often didn't align with bulk production, affecting consistency.
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Limited access to teams who understand cultural fashion with a modern edge.
Our Role & Key Insights
Comprehensive brand development and production management to bring HY's vision to life.
Brand Interpretation
Translated HY's vision of comfort and quiet luxury into wearable, retail-ready designs.
Material Expertise
Recommended and sourced premium fabrics like viscose tencel, balancing softness with durability.
Design Execution
Crafted modern silhouettes with subtle statement details that aligned with the brand's aesthetic.
Tech Pack Delivery
Provided meticulous tech packs covering measurements, construction, trims, prints, embroidery placement, and label specs.
Sampling & Fit
Managed multiple sample iterations to fine-tune fit, fall, and finish before bulk production.
Label Design
Designed custom HY labels (main, size, care) and ensured accurate placement based on international standards.
Production Management
Oversaw full-scale production with strict QC at every stage — from cutting to packing.
Packaging & Presentation
Finalized brand-aligned packaging for a polished unboxing experience, ready for retail or online fulfillment.
From Vision to Blueprint
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Concept & Sourcing
Understood the brand DNA of HY: comfort + elegance
Sourced premium fabrics: viscose tencel for softness and drape
Developed: moodboards, fabric swatches, and fit direction
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Design Development
Designed key pieces: the Camp Shirt for SS24
Created: flat sketches, color stories, and detailed construction notes
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Tech Pack Creation
Complete tech pack with: measurements, sewing details, label placements, trims, and buttons
Fabric weave, GSM, and dye info finalized
Placement prints and embroidery areas highlighted: using custom designs like the Modified Butterfly Print
Bringing It to Life
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Sampling & Print Testing
First sample developed for Camp Shirt
Embroidery swatches tested using the butterfly print
Feedback loop with client for fit, detail refinement, and embroidery quality
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Label Development
Custom-designed HY Rising Star logo and labels (folded, care, and size labels)
Placement and sizing mapped clearly in the tech pack
Final Finish & Delivery
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Production
Final approved samples moved to bulk manufacturing
Quality-checked for seam finishing, button attachment, and label application
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Packaging & Dispatch
Final garments steamed, folded, tagged, and packed
Delivered to HY with size sets and branding intact
Ready for retail or D2C launch
HY Official Brand Launch
HY Official is now live. Visit Website
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READY TO BUILD A BRAND THAT
STANDS OUT?
Let's create something bold, innovative, and unapologetically street. Your vision deserves to be celebrated in contemporary fashion.